Porsche awarded "Brand of the Year" 2013

Stuttgart/Frankfurt.

Porsche has been awarded “Brand of the Year“ at the 2013 Automotive Brand Contest during the International Auto Show (IAA) in Frankfurt.

Matthias Mueller underlined the high standards that are demanded from the Porsche marque: "Above all, Porsche means premium, which stands for the best quality without compromise. We will never be satisfied with what we have achieved, but always want to improve a bit further." In addition the new super sports car 918 Spyder, the latest generation Cayman and the Panamera S E-Hybrid were also recognized for their design. The Porsche Web Specials and customer magazine ‘Christophorus’ were also recognized.

Despite the continued strive for progress it is equally important to always offer reliabilty as a brand. "Our customers expect automobiles that combine pure sportiness with elegance, the highest quality, innovative technology and daily usability," says Mueller. "This is our one and only yardstick whenever we prepare a model change or develop new cars."

It has been this sentiment, which secured Porsche a unique position in the premium segment over the past decades. The 911 sports car icon, which celebrates its 50th anniversary this year, is a prime example for what can be achieved when tradition and progress are ideally combined. The 911 successfully holds its own in the car market for five decades, longer than any other sports car.

Further information on the Automotive Brand Contest and the German Design Council:
http://www.german-design-council.de/nc/en/design-awards/automotive-brand-contest/2013.