News Article

Hybrid and SUV dominate Lexus Sales in 2016

Hybrid and SUV dominate Lexus Sales in 2016

This year, nearly three quarters of Lexus sales have come from the luxury NX, RX and LX sport utilities, a
significant increase on previous years, with the Lexus hybrid powertrain underpinning 38% of these.


Among total Lexus hybrid sales in the calendar year-to-date, more than 70% have been SUVs with their
fuel and emission saving technology taking precedence, compared to just 58% in 2015.


“The growth in the SUV segment in New Zealand’s luxury market is even more pronounced than at the
mainstream end of the market,” said Steve Prangnell, the General Sales Manager for Lexus New
Zealand.


“They retain all the traditional luxury values of fine craftsmanship, refinement, striking design and
comprehensive specification while the hybrid variants deliver the added benefit of increased efficiency
and reduced environmental impact.”


Lexus offers plenty of choice of models, including six hybrids among the 15 SUVs available, from the NX,
RX and LX model ranges.


Lexus stands apart from its rivals with higher levels of specification as standard equipment, making Lexus
very good value for money, said Mr Prangnell.


At the eloquent yet rugged end of the range, the full-size LX SUV, sees a near even sales split current
year-to-date between the petrol, LX 570, and diesel, LX 450d, variants selling 26 and 25 respectively.
Sales of the new fourth generation RX with its powerful visual styling are also well up with 211 so far this
year, against 147 in 2015.


While the edgy, smaller NX is receiving some specification changes for 2017 with all models now
equipped with the advanced safety package, previously only available on the F Sport and Limited grades,
comprising of pre-crash brake, pre-crash brake assist and all-speed dynamic radar cruise control as
standard equipment. Front and rear parking sensors are also now standard, and the F Sport has two new
standout exterior colours to choose from – Cobalt and Lava.


The concept of Lexus Hybrid Drive has been a core technology for many years, beginning with the
global launch of the RX 400h in 2004. As the world’s first luxury hybrid SUV, the vehicle changed the
way consumers thought about environmentally friendly cars. The GS 450h carried on the tradition by marrying a conventional gasoline engine with an electric motor for exceptional efficiency, while also
delivering the power of a V8.


Coupled with New Zealander’s increasing appetite for SUV capability, Lexus’ interpretation of luxury
seen in the meticulous craftsmanship, refinement and innovation offers a vastly unique proposition to its
western hemisphere rivals.