Automobili Lamborghini announces its 50th Anniversary Celebration Plans (1963-2013) in California

Automobili Lamborghini announces its
50th Anniversary Celebration Plans (1963-2013) in California.

Monterey, California – Sant’Agata Bolognese, August 17th, 2012 – Automobili
Lamborghini chose the attractive setting of Monterey, California to announce
its 50th Anniversary celebration plans, which fall in 2013. During The Quail and
Concorso Italiano – two of the most exclusive events for vintage car
enthusiasts at which Lamborghini debuted its Urus SUV concept and Sesto.

Elemento trackday hyper car to North American enthusiasts – the Company’s
President and CEO Stephan Winkelmann unveiled the logo for the Company’s
50th Anniversary celebrations, and also gave a preview of the program for
next year’s celebrations.

The Logo:
The 50th Anniversary logo contains the number “50” above the word
“anniversary”, using the clean, essential lines typical of the distinctive style of
Lamborghini’s super sports cars.

The diagonal line slanting upwards adds a dynamic effect, hinting at the
forward-thinking approach and innovation that has always characterized the
Lamborghini philosophy.

Grande Giro Lamborghini 50° Anniversario:
The celebrations to be held in Italy and abroad throughout 2013 will culminate
in May, during the same week in which, 50 years ago, the Company was
incorporated and the inaugural foundation stone was laid at its factory in
Sant’Agata Bolognese.

The Lamborghini 50th Anniversary Grand Tour, expected to be the biggest
Lamborghini rally in history, will run the length of Italy, and will be attended
by Lamborghini owners and dealers from all over the world.

From May 7-11, 2013, more than 1,200 km of Italy’s roads will roar with the
thrum of hundreds of Lamborghinis. From the unforgettable historic GTs to
the futuristic super cars of today, the cars will arrive from every corner of the
globe to parade through some of Italy’s most beautiful cities.
On Tuesday, May 7th, the cars will gather in Milan, Italy’s capital of fashion and
design, leaving the next day for Forte dei Marmi, one of the most exclusive
resorts on the Tyrhennian coast. On Thursday, May 9th, they will set off
towards Rome, with a triumphant evening arrival in the city center.
On Friday, May 10th, the cars will depart towards Bologna, via Orvieto, arriving
at Emilia-Romagna’s capital during the evening.
Automobili Lamborghini S.p.A.

Saturday, May 11th will mark the closing day of the celebrations: the cars will
head off in procession from Bologna towards Lamborghini’s famous factory in
Sant’Agata Bolognese, where participants will visit the historic museum, the
production facility, as well as enjoy other Lamborghini experiences.
A gala dinner held at the factory will end a thrilling day packed with events and
entertainment.

At each stop, Lamborghini fans will be able to admire the cars.
The Anniversary website – www.lamborghini50.com – will go live on August 17th,
2012. Until the end of 2013, the site will keep Lamborghini owners and fans
informed with regular news updates about the celebrations, detailed
information about the Tour, as well as city stops and arrival times, making sure
that all the brand’s enthusiasts are included.
Lamborghini owners and dealers can register for the Tour beginning September
20th 2012.

Help for Emilia-Romagna:
The many events organized worldwide in celebration of the Anniversary will
also be characterized by a high level of solidarity and public conscience.
Lamborghini will donate 10% of the proceeds of sponsorship revenue to a fund
established to help rebuild religious, social and cultural centers damaged by the
devastating earthquakes that hit Emilia-Romagna in May this year. The
donation is a tribute to the native region of Lamborghini, who remains strongly
linked to its original roots, despite the global nature of the business.

Patrons:
A number of local councils have already decided to provide support for the
event: Sant’Agata Bolognese, the City of Rome, Bologna and Forte dei Marmi.
In particular, a packed program of events has been planned in collaboration
with the city council of Bologna, including a display of the Lamborghini cars
participating in the rally. The display will be located in the city’s main square,
Piazza Maggiore, from May 10-11, 2013. There will also be tourist packages for
Lamborghini owners arriving in the city.

Sant’Agata Bolognese, Lamborghini’s home town, will participate with great
enthusiasm thanks to events designed to involve the public in the celebrations,
particularly the annual May festival “La Fiera di Maggio.”
2013 will also see a renewal of the collaboration between Lamborghini and the
City of Rome, two years after the dynamic launch of the Aventador in the Italian
capital, a high-profile event in which both organizations worked side-by-side to
promote one of Italy’s leading brands.

"Over the past 50 years, Lamborghini has represented the dream, legend and
symbol of a unique, remarkable region – Emilia-Romagna – whose proud,
determined people have given us models unlike anything else in the world,”
declared Stephan Winkelmann, President and CEO of Lamborghini. “Even today,
now that we are an international enterprise, this deep bond with our local
history and culture is still very strong. We are certain that the events in Italy
and abroad will make Lamborghini’s 50th Anniversary a unique, memorable
experience for all our fans, as they look forward to reliving first hand the
emotions of the past, and savor the anticipation of a new and exciting future.”
Automobili Lamborghini S.p.A.

Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese,
in Northeastern Italy. There it manufactures some of the world’s most sought-after
super sports cars. With the introduction of the best-in-class Aventador LP 700-4 in
2011 and with this year’s presentation of the SUV concept car Urus at the Beijing Auto
Show, Lamborghini has marked another milestone in the history of luxury super
sports cars.
With more than 120 dealerships worldwide, Automobili Lamborghini is building on a
succession of dynamic and elegant super sports cars including the 350GT, Miura,
Espada, Countach, Diablo, Murciélago, Reventón Coupé, Reventón Roadster, Gallardo
LP 560-4 Coupé and Spyder, Gallardo LP 570-4 Superleggera and the open version
LP 570-4 Spyder Performante.

For more information on the 50th Anniversary, please visit:
www.lamborghini50.com

For more information on Automobili Lamborghini, please visit:
www.lamborghini.com

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www.lamborghini.com/press

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www.thenewsmarket.com/lamborghini