HOLDEN’S NEW VEHICLE ONSLAUGHT CONTINUES WITH REVEAL OF ASTRA, BARINA...
Holden reveals five new vehicles, including the seven-seat Acadia SUV and Astra small car at exclusive business briefing event in Melbourne overnight
At an exclusive business briefing event held overnight at Holden’s GM Australia Design Studios in Melbourne, the company hosted the surprise premiere of five new vehicles headlined by the reveal of the all-new, seven-seat Acadia SUV due in showrooms in 2018.
Alongside the US-sourced Acadia, Holden revealed the all-new Astra hatch, Barina small car, Trax small SUV and Trailblazer full-size SUV to represent the next wave in Holden’s ongoing product revolution, with a particular focus on the critical and growing SUV segment.
Holden Chairman and Managing Director, Mark Bernhard, said Holden was now well underway in delivering on its 2015 promise to deliver 24 new models by the end 2020.
“Already this year Holden has launched the class-leading Spark and the incredible Colorado, now we’re revealed five more vehicles to continue our showroom revolution. From September, Holden will launch a new car every 30 days for the next five months. This level of launch activity hasn’t happened at this company for nearly 15 years and signals our intent loud and clear.
“We’ve already talked a lot about the all-new Astra hatch, the reigning 2016 European Car of the Year, joining our showrooms later this year, and the new Barina is a beautiful offering to join the Spark in rejuvenating our small-car line-up.
“I’m particularly excited, however, to reveal our SUV strategy, headlined by the all-new, seven-seat Acadia. Alongside the Trax, Trailblazer and another all-new global SUV that we’ll add to our portfolio soon, Holden will introduce four new SUVs in just two years. This puts us in a great position in the fastest-growing segment of the market.
“The vehicles we’ve revealed also reinforce our commitment to introduce the best cars from around the GM world for our customers. The Acadia will be sourced from the US, the Astra from Europe, and the Barina, Trax and Trailblazer from Asia. Holden is in a unique position where we can provide our Australian customers the best of the best from around the world,” said Mr Bernhard.
Pricing and specification of Holden’s new models will be released later.
